Web Design Agency For Landscapers & Home Improvement Contractors
The Ultimate Google Business Profile Optimization Checklist for 2025
Getting your Google Business Profile set up the right way is one of the easiest ways to start getting more local leads.
It doesn’t have to be complicated — you just need to get the basics right.
Here’s a simple checklist to help you show up and start getting more of the jobs you deserve.
Claim and Verify Your Profile
Go here to claim it: Google Business Profile Manager
If it already exists, claim it.
If it doesn’t, create a new one and verify it (mail, phone, or email).
Use Your Real Business Name
Only list your true business name — exactly how it appears in the real world.
No keyword stuffing like “Top Lawn Care Dallas TX.”
Pick the Right Primary Category
Pick the service you most want to rank for.
Example:
“Lawn Care Service” if you mow and fertilize.
“Paving Contractor” if you mainly install patios.
Make Sure Your NAP (Name, Address, Phone) Matches Everywhere
Double-check that your website, social media, Yelp, BBB, Angi, etc. all match exactly.
Even small differences (“123 Main St” vs “123 Main Street”) can hurt your rankings.
Write a Real Business Description
Say what you do, where you do it, and what makes you different.
Keep it natural — no keyword stuffing.
Add Every Service You Offer
List out all your services inside your profile.
More services = more chances for people to find you.
Upload Real Photos
Post before/after project shots, team photos, equipment, anything real.
Bonus: Add short 10-15 second videos if you can.
Turn on Messaging
Let people message you directly through your GBP.
Fast replies help you rank better and close more jobs.
Start Getting Reviews (and Keep Them Coming)
After every job, text your customer and ask for a review.
Tools to automate this:
Always reply to every review (good or bad) to show you care.
Stay Active with Weekly Posts
Share photos, service updates, promotions — anything.
Active profiles look better to Google and to real people.
After You Set It Up: How to Keep Winning
Once your profile is fully set up, here’s how to keep building momentum:
Keep asking for reviews — make it part of your process after every job.
Post photos weekly — even one new project photo helps.
Share quick updates — like “Now booking spring cleanups” or “New patio installs available!”
Set up a basic landing page on your website that matches your GBP services (we can help you here).
Follow up with leads faster — even a simple text makes a big difference.
The more you feed your GBP with real content and customer trust, the harder it is for your competitors to outrank you.
Last thoughts…
Most people will start this… and never finish it.
If you do even 80% of this checklist, you’re already ahead of 90% of your competition.
The guys that show up the best, win the most — simple as that.
If you want help setting this up — or you just want someone in your corner who gets it — reach out to me here.
Always happy to point you in the right direction. 
