The Ultimate Landscape Digital Marketing Guide For 2025

If you’re serious about growing your landscaping business, you need more than just word-of-mouth.
You need a real digital marketing plan — one that gets your name out there, builds trust fast, and brings you a steady flow of leads.

This guide will walk you through everything you need to know.
It’s not about being everywhere at once.
It’s about setting up the right foundation so you can start stacking wins — bigger jobs, better clients, and a business you’re proud of.

Step 1: Set Up Your Google Business Profile

Your Google Business Profile (GBP) is the first thing you need to lock down.
Without it, you’re practically invisible online.

• Claim and verify your GBP.

• Fill out every section: business name, services, service areas, photos, description.

• Start stacking reviews after every job.

If you haven’t done this yet, follow this step-by-step GBP checklist.

Your GBP is what gets you in the Google Map Pack — and that’s where most local leads come from.

Step 2: Set Up Your Social Media Profiles

Instagram and Facebook aren’t optional anymore — they’re must-haves.

• Create clean, professional profiles.

• Add real pictures of your work — before and after shots, behind the scenes, client testimonials.

• Post at least 2–3 times a week to stay top of mind.

Content doesn’t have to be fancy.
A simple iPhone photo of a fresh mulch install or a timelapse of a patio build goes a long way.

Pro Tip: Shortform video is king right now.
Quick Instagram Reels and Facebook Stories get more reach than normal posts.

Step 3: Record and Showcase Your Content

You already have a goldmine of content — you just need to start recording it.

Ideas:

• Before/after videos

• Day-in-the-life clips

• Customer shoutouts

• Progress updates on bigger jobs

People love seeing real work, real crews, and real results.
Don’t overthink it — just hit record.

Step 4: Build a Strong Website (Your Digital Home Base)

Your website is way more important than you think.
It’s not just a place to list your services.
It’s the first impression that either builds trust… or makes people click away and call someone else.

If you want to win $20k, $30k, $50k landscaping jobs, you need a website that looks and feels like a serious business — not something thrown together last minute.

Here’s what a real landscaping website needs to have:

• It needs to load fast. If it takes more than a few seconds, people leave. Simple.

• It needs to be clean and easy to navigate. No one wants to dig through five menus just to find your services.

• It needs real photos. Show the actual lawns, patios, outdoor living spaces you’ve built. Stock photos kill trust.

• It needs testimonials and reviews. Social proof wins over even the pickiest customers.

• It needs a clear services section. List out everything you do — make it stupid simple for people to find what they need.

• It needs a hiring page. If you’re trying to grow your crew, don’t make it hard for good people to apply.

• It needs blogs. Not because you’re trying to be a “blogger” — but because blogs help your SEO, build trust, and show you’re active.

• It needs strong calls to action. Make it ridiculously easy for people to call you, fill out a form, or request an estimate.

And here’s the truth nobody talks about:
Your website isn’t just for show.
It’s your salesperson that works 24/7 without ever complaining.
If it’s done right, it doesn’t just “look good” — it actually brings you leads while you sleep.

It becomes one of the best investments you’ll ever make in your business.

When we build websites for landscapers, we don’t just design something that looks nice — we build sites that actually bring in real, high-quality leads.
If you want something like that for your business, you can check it out here. 

Step 5: Start SEO the Right Way

Good SEO means you show up when people search for things like “landscaper near me” or “patio installers in [your city].”

What real SEO for landscapers looks like:

• Targeted service pages (one for each service)

• Location pages if you serve multiple cities

• Fast site speed

• On-page SEO (titles, headers, images)

• Backlinks from trusted sites

• Local citations (directory listings — check this landscaping citation list here)

SEO takes time, but when done right, it brings you free organic leads every month without paid ads.
If you’re serious about dominating your local area, we can help with that too.

Step 6: Run Facebook Ads to Stay Top of Mind

Facebook Ads are powerful because you can stay in front of people even when they’re not actively searching.

Great Facebook ad ideas for landscapers:

• Show before/after projects

• Promote seasonal services (spring cleanups, fall aerations, snow removal)

• Offer quick lead magnets (like “Free Lawn Assessment”)

The goal is to stay visible so when they are ready, they think of you first.

Step 7: Google Ads for People Ready to Buy

When someone Googles “landscape design near me” — you want to show up at the top.

That’s where Google Ads come in.
They put you directly in front of people who are ready to make a decision now.

Best practices:

• Target specific services

• Run tight location-based ads

• Have a strong landing page

Done right, Google Ads can bring you high-quality leads every week.

Step 8: Local Service Ads (LSAs)

Google LSAs are those “Google Guaranteed” ads you see at the very top.
They’re pay-per-lead (not pay-per-click), which means you only pay when someone contacts you.

If you’re verified and have good reviews, LSAs are a no-brainer for local service businesses like landscaping.

Step 9: Paid Lead Apps (Thumbtack, Nextdoor, Angi)

These aren’t perfect, but they can help when you’re hungry for more leads.

• Thumbtack: Pay for quotes and projects.

• Nextdoor: Hyper-local community referrals.

• Angi: Competitive, but good for certain niches.

Don’t depend on these apps long-term.
Use them to fill gaps — not as your main source of work.

Where This Is All Heading

Every piece of this — your GBP, your website, your SEO, your ads — all works together to build your brand, your presence, and your trust.

Because when your digital marketing is built the right way?

You stop chasing leads.
They start coming to you.

Need Help Getting Started?

If you want help building out your online presence the right way — from your website to your SEO to your ads — reach out to us here.
We’ve helped landscapers across the country turn their digital footprint into a real growth machine.

Let’s make sure people don’t just know your name — they trust it.